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Published on : Monday, July 4, 2016
The Tourism Authority of Thailand’s (TAT) recent participation in the International Travel Expo 2016 (ITE 2016) Hong Kong, which took place from 16-19 June, 2016, has received tremendous success, further strengthening Thailand’s positive image as a popular tourist destination among the Hong Kong residents.
Mrs. Titiporn Maneenate, Director of TAT Hong Kong Office said, “Hong Kong is one of Thailand’s important tourist markets contributing a significant numbers of visitors to the Kingdom each year. TAT’s on-going participation in the annual ITE Hong Kong is to reiterate Thailand’s superb tourism offerings ranging from unique culture, abundant natural beauty and remarkable variety of activities including soft-adventure, spa, shopping and medical tourism. This is also to ensure Thailand’s appeal as a tourist destination among the Hong Kong residents.”
During the ITE 2016 Hong Kong, TAT presented Thailand in a prominent country pavilion that featured the Kingdom’s wide range of tourism offerings as well as up-and-coming attractions; such as, Muay Thai camps in Bangkok. There were also demonstrations on how to create Thai arts and handicrafts including paper umbrella painting. Visitors to the pavilion also had the chance to experience a short session of a Thai spa treatment and sample some favourite Thai dishes.
The Thailand Pavilion at the ITE 2016 was joined by a host of leading Thai tourism product and service providers including the Cartoon Network Amazone, Courtyard Marriott Thailand (Bangkok and Pattaya), KC Grand Resort and Spa, The Aiyapura Ko Chang, and Khongsittha Muay Thai.
The annual ITE Hong Kong, which in 2016 marked its 30th edition, was held in two parts, the trade day for business-to-business discussions on 16-17 June, and the public day which highlighted tourism packages and seminars for the general public on 18-19 June.
During the public day, the TAT Hong Kong Office also held a seminar titled, Summer Party in Thailand, inviting Mr. Roger Wu, Hong Kong’s famous writer and TV host to share his experiences on Thailand to entice the Hong Kong residents to plan their summer holidays in the Kingdom. The seminar attracted more than 200 attendees, whose names were entered into a lucky draw for the chance to win a Bangkok Airways’ air ticket to Thailand.
Mrs. Titiporn said, “We are so overwhelmed by the tremendous response from visitors attending the ITE 2016 Hong Kong. Based on our estimation, more than 100,000 visitors visited the Thailand pavilion and attended our seminar throughout the four-day event.”
Thailand is the only country in Asia that was voted as one of the Most Admirable Holiday Countries in the New Travel Routings Contest 2016 by U Magazine, a Hong Kong-based travel and lifestyle publication. The magazine invited Hong Kong residents to vote for their most admirable holiday countries in May 2016, and eight countries around the world were voted in. The result was announced on 17 June, 2016.
In 2015, Thailand welcomed a total of 669,165 visitors from Hong Kong, representing a 38.51 per cent increase over 2014. For this year, from January to May, some 282,546 visitors from Hong Kong have come to Thailand for the wide range of tourism offerings.