Published on : Thursday, February 9, 2017
The Tourism Authority of Thailand launched its Thailand Wedding Destiny campaign yesterday, promoting the kingdom as a great place for foreign couples to get married. This is for attracting a growing global market and boosting the wedding planning sector, ensuring that the events meet global standards. The campaign launch was attended by celebrities and business families from nine countries, including China, Hong Kong, Japan, the UK, France, the Czech Republic and Brazil and media influencers.
For wedding ceremonies, 4 major areas are being promoted – Sukothai, Phuket, Krabi and Samui. Nine leading wedding planners were present at the event. Tanes Petsuwan, TAT deputy governor for international marketing said that weddings are one of the most influential public relations activities in the world. Wednesday’s event was a great opportunity for Thailand for letting the world know that it is a sought after wedding hub of the world.
Thailand must be more competitive for being at par with global players like Florence, Italy and Spain. Bali in Indonesia and Malaysia are also promoting wedding events. The Annual Destination Wedding Planners Congress 2016 (DWP Congress 2017) rated Thailand as the preferred foreign wedding destination for Asians, third for the Australian market and sixth for the European.