Thailand goes for halal-friendly tourism for widening customer base

Published on : Tuesday, March 21, 2017

Thailand goes for halal-friendly tourismHalal tourism in Thailand is getting a lot of attention now halal-friendly arrangements in hotels and other areas. Thailand has always been a preferred choice for tourists for its nightlife, tropical beaches, sun and sand, red-light districts and cheap booze. It has also seen an influx of visitors from Muslim countries. Hence, hotels in Thailand are also gearing up with attention to all things Islamic. Many hotels are practicing no alcohol on sale, while swimming pools and gyms have specific times for men and women using the facilities. Bed linens are being washed in a particular way; toiletries are free of alcohol or animal fat to make everyday goods “permissible” for faithful and practicing Muslims. Such attention give visitors “peace of mind” so clients never have to ask themselves “can I eat this?”

In spite of a decade of political turbulence, Thailand has seen an influx in tourist arrivals, from 13.8 million annual visitors in 2006 to a record 32.5 million last year. Arrival from other countries is also constant in Thailand, with the biggest increase in arrivals coming from China, with 8.7 million visitors in 2016. Thailand is also among the top Muslim-friendly nations alongside Singapore. Medical tourism, shopping and high quality hotels are the biggest draws for attracting Muslim tourists. The Islamic travel market is one of the world’s fastest growing, which is due to the growth of cheap flights and booming Muslim middle classes. Even food in Thailand is getting a halal makeover to widen their customer base.

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