Published on : Saturday, February 25, 2017
With the objective of promoting the kingdom’s unique travel experiences among Chinese tourists, Tourism Authority of Thailand (TAT) recently hosted a “New Thailand Educational Trip” for 40 members of the media from the People’s Republic of China.
The project was is in line with Thailand’s long-term marketing strategy to boost quality tourism from China.
“The programme has been carefully arranged to show a new side of Thailand to media delegates, whose reports and stories will help us to reach a market of more than 50 million Chinese travellers and let them know that in Thailand they’ll enjoy a blend of high quality, unique experiences and friendly hospitality,” Runjuan Tongrut, TAT Executive Director of the East Asia Region said.
The trip offered members of the media the chance to enjoy a wide variety of high-quality, unique experiences that Thailand can offer.
This include witnessing the 21st annual Underwater Wedding Ceremony at Ko Kradan and Ko Muk in Trang, visiting the islands of Krabi, and exploring the underwater world of the Andaman Sea. The hills and traditional culture of the North were also featured with trips to Chiang Rai and Chiang Mai, and a more modern side of Thailand is showcased in Bangkok.
In 2017, TAT expects Thailand to attract at least 9 million visitors from the People’s Republic of China and generate some 570 billion Baht for the Thai economy.