Thailand marketing 2017 Unique Thai Local Experiences tourism campaign in India

Published on : Saturday, February 25, 2017

Thailand marketing 2017In a bid to increase awareness of the 2017 Unique Thai Local Experiences tourism campaign, Tourism Authority of Thailand (TAT) Mumbai Office has stepped up marketing efforts in the Indian market by staging a press event.


“In 2017, TAT is focusing on promoting the unique local Thai experiences in Thailand to the global tourist market. For the Indian market, we are inviting Indian travellers to discover a truly Thai experience in Amazing Thailand and to enjoy genuine Thai hospitality. They can then return home with happy memories, knowing that their trip has also enhanced the lives of the people of Thailand and grassroots communities,” Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing – Asia and South Pacific said.


Under the 2017 Unique Thai Local Experiences tourism campaign, TAT is positioning Thailand as a nation with a wealth of cultural heritage and experiences that international travellers will appreciate.


Thailand has long been a popular destination for Indian couples to come and celebrate weddings and honeymoons, and for Indian organisations looking for a unique venue to hold incentives and business events. Now more and more Indian travellers are exploring Chiang Mai, Krabi, Trat and staying for longer in Bangkok.


“Indian tourists are increasingly looking for more authentic and high quality as well as luxury experiences. This makes Thailand the perfect destination for Indian travellers and if they explore some of Thailand’s unique local experiences, they’ll come home with amazing memories as well,” Soraya Homchuen, Director of TAT Mumbai Office said.


In 2016, Thailand recorded 1.19 million visitor arrivals from India, making it Thailand’s sixth-largest tourist market. In 2017, the number is expected to increase by 8 per cent.

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