Thailand new Minister of Tourism and Sports meets with agency heads and executives

Published on : Saturday, July 20, 2019

Thailand new Minister of Tourism and Sports, Pipat Ratchakitprakarn, met with agency heads and executives on his first day in the office on 18 July.


He said, “Let’s focus on working together to ensure the safety of tourists visiting Thailand.”


Tourism remained a strong pillar of Thailand’s economy driving growth, Mr. Ratchakitprakarn explained to media personnel on his first day at work.


He added, “The urgent agenda is to focus on security and expand niche markets while dispersing visitors to secondary destinations.”


The minister said that his policy would support niche market tourism, involving communities and presenting authentic visitor experiences for travellers beyond the popular destinations. He also stressed creating a safe environment.


To improve safety involves more than security agencies or the police, Mr. Ratchakitprakarn said, “It requires engaging communities to care and keep an eye on visitors.”


About sports tourism, Mr. Ratchakitprakarn said, “It is a difficult task to attract the right events, but once we accept the challenge, we must do our best. I will look at examples from the past ministers for guidelines. What is good? What was not so good and we will develop and improve the right strategy.”


Thailand is targeting around 40 million tourist arrivals this year.

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