Thailand promotes its sports tourism campaign

Published on : Wednesday, February 22, 2017

ThailandDuring the upcoming ITB Berlin from 8-12 March, Thailand’s Ministry of Tourism and Sports will seek to promote Thailand as a sports hub. It was stated by the Tourism and sports minister, Kobkarn Wattanavrangkul, that sports was a priority sector that could help to uphold the country on the international stage this year.

The minister will now lead both the Tourism Authority of Thailand and the Sports Authority of Thailand to display sports tourism content at the upcoming ITB Berlin. To quote the minister, “Thailand can use sports tourism to attract travellers as well as encourage foreign athletes to stay longer and spend time in the country at training camps. We aim to promote Thailand as a sports hub focusing on drawing major sports bodies to host their events, while promoting year-round sport activities such as biking.”


Plans are also on for positioning Thailand as a sports training destination between seasons. Thailand already hosts major events such as the Chiang Mai Marathon that attracted over 11,000 participants from 53 countries, last year, increasing 78% from 6,200 participants in 2015.


Bangkok Marathon, held earlier this month, also saw 37,000 participants including 3,000 foreigners from 60 countries. Many events are organized by private sectors. Talks are also on for the three major tourism players in ASEAN, Malaysia, Thailand and Singapore, jointly bidding for the soccer extravaganza, the World Cup. Thailand will also make a bid to host F1 Grand Prix.


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