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Published on : Thursday, November 7, 2013
Promoting weddings and honeymoons is to be the highlight of Thailand’s participation in this year’s World Travel Market (WTM) to be held between 4-7 November, 2013, at the Excel Exhibition Centre, London.
The WTM is the world’s second largest travel trade show. Thousands of visitors attend the business-to-business event to negotiate contracts, source new products and services, learn about the latest worldwide industry developments and network.
This year marks Thailand’s 34th year of participation. A record total of 69 Thai tourism companies include 57 accommodation companies (hotels and resorts), 7 tour operators, and another 5 related offices are attending.
HRH Princess Ubolratana will preside over the “Thailand Green Excellence Awards” ceremony of travel agents and media in the United Kingdom who play a vital role in supporting ecotourism in Thailand. In the evening, TAT will organise the “Amazing Thailand Night: Royal Gala Dinner” at Claridge’s hotel.
At the WTM this year, TAT will launch the new tagline “Amazing Thailand. It begins with the people…” for its new global marketing and promotion. This tagline complements our long-standing marketing tagline, which was simply “Amazing Thailand.”
TAT Governor Suraphon Svetasreni said, “This tagline speaks to the increasingly human-centric aspect of Amazing Thailand, one that allows visitors to understand Thais and Thailand on a different level. It deepens the emotional value of visiting the country, one that is linked to its people in their attitude, hospitality and spirit.”
A special event will also be organised to brief the UK and European tour operators on the latest tourism products and services emerging in Thailand as well as the new initiatives being taken to promote them. The event will also be used to introduce the incoming TAT Governor Mr. Thawatchai Arunyik, who will be assuming his post at the end of this year.
This year, the Thai pavilion bears the theme of “World Event: Romantic Thailand” to focus Thailand as a destination for Weddings and Honeymoons. Visitors will be able to enjoy a Thai spa demonstration by RarinJinda Wellness Spa, a popular spa amongst local and foreign consumers.
Weddings and honeymoons is one of the four key niche-market customer segments being promoted by TAT as part of the strategic plan for 2014, the other three being golf, health and wellness, and green tourism.
According to a TAT survey in March 2013, Europe is one of Thailand’s major source markets for Weddings and Honeymoons. The key driving factors are the unique opportunity to get married in a completely different environment and surroundings, excellent standards of service and value for money, beautiful beaches, luxury hotels, and good climate.
Many couples choose Thailand to tie the knot in a land renowned for its sense of grace and style, following customs and ceremonies with rich roots in Buddhist culture. The kingdom’s spectacular range of secluded, all-inclusive resorts, boutique hotels and pool villas also are perfect for honeymoons.
Tags: amazing thailand