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Published on : Wednesday, May 4, 2016
The Tourism Authority of Thailand is launching a special campaign to underscore its appeal local and international women travellers. The tourism board is putting out special offers and discounts targeted at women, whether travelling alone or with groups of friends, for travel during the month of August.
Mr. Yuthasak Supasorn, TAT Governor said, “We’ve designated August 2016 as a ‘month for women travellers’. It is our way of marking Her Majesty Queen Sirikit’s 84th birthday while encouraging the growth of the global and domestic women traveller segment in conjunction with our strategy to promote Thailand to be a Quality Leisure Destination. Increasingly women are coming to Thailand in groups or as solo travellers and expect to find activities and attractions geared to their needs. This campaign will underscore Thailand’s capabilities in offering a truly amazing experience to women travellers like nowhere else.”
Mrs. Juthaporn Rerngronasa, TAT Deputy Governor for International Marketing – Europe, Africa, Middle East and the Americas added, “In addition, when it comes to planning holidays, it’s often the women in the family making the main decisions. Women travellers are an increasingly strong market for local and inbound tourism to Thailand. The global income of women worldwide has risen hugely and the compound growth of female arrivals to Thailand has also risen, at an average of 11.4% over the period 2007-2014.”
Research has shown that women travellers enjoy visiting the beach, benefitting from Thailand’s amazing spa opportunities and trying Thai food, but they are perhaps more concerned with safety and privacy than male travellers. With this in mind, TAT is joining forces with airlines, hotels, resorts, spas and tour operators to arrange various activities as well as offer special discounts and privileges throughout the month of August.
“In order to inspire women travellers to come to Thailand, TAT has come up with five different promotional concepts:Beautiful Look, Beautiful Shape, Beautiful Mind, Beautiful Retreat, and Beautiful Experience, all designed to meet the varied needs of women travellers and to boost Thai tourism products and services that are geared towards female travellers.” Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing Asia and South Pacific, added.