Thailand tourism getting back to business as usual post King death

Published on : Friday, October 21, 2016

thailand-kings-death-finalThe lull created in Thailand’s tourism sector after the death of King Bhumibol Adulyadej is gradually fading and the sector is getting back to business as usual. A 30-day mourning period was declared by the country’s Prime Minister after the King’s death forbidding entertainment events and put restrictions in various tourist activities.


However, Brand Thailand is recuperating from the slowdown. Patrick Ashe, managing director of Bangkok-based agency Brand New Day, told Campaign Asia-Pacific. “You can feel the sadness in the air, but Thailand is back to business as usual.”


The Grand Palace is re-opening today and the government has allowed nightlife venues to re-open as long as they are discreet, according to Thailand-based travel blogger Richard Barrow. Popular tourist spots have also been operating as usual.


Several foreign offices issued advisories calling for tourists to behave respectfully during the mourning period.


“The tourists have been largely understanding of the current situation in Thailand,” Ashe said. “There were some disruptions in the beginning, but reports of the true picture are starting to emerge.”


Thailand has been an extraordinarily resilient brand in tourism, which has withstood past political turmoil and the Erawan shrine bombing last year, World Travel and Tourism Council president and CEO David Scowsill said. He added that Thailand enjoys the advantage of being a year-round destination unlike in Europe where tourism only peaks during the summer season.


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