Published on : Tuesday, December 12, 2017
The Bahamas has seen more international visitors in the month of October with an increase of around 30 percent compared with the same time last year, according to the Ministry of Tourism and Aviation.
The ministry said in a statement that the last year’s numbers were “hampered” by Hurricane Matthew. The ministry said that bookings from “top source markets” like the United States, Canada, France, the United Kingdom and Germany have shot up more than 15 percent. Brazil joins the major feeder markets, the ministry added, as the bookings for arrivals between November 2017 and January 2018 going up by over 80 percent.
Due to a “robust co-op marketing campaign” with Expedia – the largest producer of online bookings for the Bahamas – the country yielded 263,000 air tickets, an increase in 14.7 percent year-over-year and 250,000 room nights.
The ministry said that as part of its post-hurricane efforts, a Bahamas.com story was promoted across various digital platforms ensuring the ‘open for business’ story was visible in Google searches, Facebook feeds and news sites like CNN.
The Ministry of Tourism Director General Joy Jibrilu said, “The Ministry of Tourism has been working very aggressively to promote our destination in the past months in spite of the very serious challenge of hurricanes in our region and across some of our most important international markets.”