The “Cinderella Shoe” to get massive tourism promotion

Published on : Monday, September 11, 2017

Cinderella ShoeChiayi County is situated in southwestern Taiwan. The Tourism Bureau of this place is all set to introduce series of campaigns to enhance this “Cinderella Shoe” like tourist attraction that had been losing its charm for quite some time.

The Ocean View Park was built in Budai Township to remember blackfoot disease, which had taken the form of plague in Yunlin, Chiayi and Tainan counties in the 1950s with gangrene that cost one feet of many patients.

The 17.76m tall, 11.91m wide and 25.16m long shoe created from around 320 tinted blue glass panes commonly known as “High-Heel Chapel” since it was made to act as a wedding photography location.

In February 2016, it was built and succeeded in attracting 200,000 visitors in five-day Lunar New Year holiday. Afterward, the structure received Guinness World Record certification in terms of the largest structure in the world of high-heeled shaped.

Nonetheless, the bureau informed that the visitor number to the site has deeply slumped from an average 200,000 in a month to 140,000 respectively.

“It is surprising to see that the structure has lost its appeal so fast,” said Wu Chun-chieh, an official of the Southwest Coast National Scenic Area Administration.

He also said that efforts to draw more private operators have been ineffective so far. Wu said that despite the fact that the yearly rent is only NT$1.7 million (US$56,655), no tenders were there to manage the wedding venue whatsoever.

The agency is all prepared to improve the facilities and services, and start on a series of promotions activities to revitalize interest in the structure, he said.


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