Published on : Friday, January 5, 2018
A partnering effort on marketing by 10 organizations in 5 different mountain towns targets to amplify tourism endorsement of the Colorado Creative Corridor, a 331-mile way connecting five state-designated Creative Districts.
The Ridgway Area Chamber of Commerce is providing $5,000 for its marketing effort. This is also financed by a $25,000 grant from the Colorado Tourism Office and $20,000 in matching funds from different partner organizations.
To quote Chamber Manager Peri Gore, “The primary focus is attracting in-state visitors to lesser known tourist areas and also attracting them during times of the year that are less traveled. Of course, this will attract out-of-state visitors as well and they will want to visit these communities, not only for our wonderful outdoor recreation, but they will be enticed to stay in town more and support the creative arts, which in turn will support all of the local businesses.”
To quote Chamber Board President, Colin Lacy, “The kinds of visitors we think will be attracted to this corridor are those who will want to spend time in the community, visiting shops, museums, galleries and restaurants, spending the night, and participating in outdoor activities as well. These are not folks just looking to buy a T-shirt and keep driving. We see that as an opportunity to boost visitation across the board, and even attract future residents in the process.”
The grant application was lead by the Tourism Council of Carbondale, a group organized by the Carbondale Community Chamber of Commerce. Other partners comprise the Town of Ridgway through its Creative District, the Creative Districts of Carbondale, Crested Butte and Salida, the Chaffee County Visitors Bureau, Gunnison-Crested Butte Tourism Association, Delta County Tourism Council and North Fork Creative Coalition.