The cultural links of Waikato lure major events

Published on : Friday, June 23, 2017

WaikatoIn June 2019, Waikato will greet approximately 800 international Indigenous studies experts. The entire place will become a world stage and a key cultural hub. The region is anticipated to contribute over $1.7 million to the economy.

Tourism New Zealand along with the University of Waikato and Hamilton and Waikato Tourism to secure the annual Native American and Indigenous Studies Association (NAISA) conference.

To quote Lisa Gardiner Business Events and Premium Manager, Tourism New Zealand, ‘Waikato’s strong cultural links, activities and the University’s indigenous studies expertise was a winning combo and convinced the event organizers to bring the conference to New Zealand for the first time. Events like this are fantastic for the country for a number of reasons, they get visitors into the regions and during off peak times, they put New Zealand on the world stage as leaders in a range of fields and they deliver significant economic benefits for local communities.’

In order to lure international business events to the country, Tourism New Zealand is working closely in association with the universities, regional convention bureaus and industries in New Zealand. In the last four years events which are going to contribute $310 million to the New Zealand economy and attract almost 100,000 people to the country have been secured.

University of Waikato Professor and Dean of the Faculty of Māori and Indigenous Studies, Brendan Hokowhitu’s long held relationship with NAISA was instrumental in securing the event.


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