Published on : Wednesday, August 30, 2017
In the first half of this year, overseas arrivals increased by 6.5 percent to attain the benchmark of 18,550 million, as per the figures expressed by Euromonitor International. This growth was up 16,351 million back in the year 2012. Countries like South Africa, Kenya, Nigeria, Mozambique, Cameroon, Mauritius and Tanzania have been identified as the main markets with 70 percent of international trips to the Sub-Saharan African region.
However, this increase in visitor arrival has been credited to digital integration and increased interaction between social media, meta-search engines and online travel agents with hotels, airlines, and car various rental companies. short-term rental market, luxury travel, niche tourism, Meetings Incentives Conferences Exhibitions (MICE) and growing importance of local tourism have been recognized as other drivers behind the growth process.
To quote Christy Tawii, Euromonitor Research Analyst, “many countries are moving away from only promoting Africa as a traditional safari destination, exploring other niche categories such as beach and medical tourism. The travel and tourism market continues to introduce products that suit different type of travellers, accounting for strong growth in major cities across Sub-Saharan Africa.”
By the year 2022, Euromonitor says that expansion in the arrivals of overseas travlers to Sub-Saharan Africa will reach over 25,000 million trips. Also, arrivals to Africa are anticipated to witness a constant inflow of tourists, motivated by interest from international visitors greater than before as a result of providing competitive rates than other nations.