The First Pop-Up Hotel Of Its Kind In The World Opens: The Lifeguard Tower On Tel Aviv Beach

Published on : Thursday, March 23, 2017

unnamed (1)On Tuesday March 14, the first pop-up hotel of its kind in the world opened in a lifeguard tower on Tel Aviv beach. The hotel opening is part of an international campaign by the Tourism Ministry and the Tel Aviv-Yafo Municipality #TAKEME2TELAVIV, which invites tourists to enjoy a unique experience in the city. The lifeguard tower, which is located on Frishman Beach, was inaugurated by the Mayor of Tel Aviv-Yafo Ron Huldai and the Tourism Ministry Director-General Amir Halevi.

 

 

Over the past month, under the direction of “Brown Hotels” Urban Collection lead designer Aline Langlieb and graffiti artist Edgar Rafael, the lifeguard tower was transformed into a one-one-of-its-kind oceanfront hotel suite, complete with luxurious space and amenities, including a pampering shower, personal butler, breakfast, and room service

 

 

Mayor of Tel Aviv-Yafo Ron Huldai: “As with other areas, so it is with tourism in the city of Tel Aviv-Yafo – it was and always will be creative and ground-breaking. This lifeguard tower is an amazing opportunity to come and enjoy the city and our wonderful beach. I am sure that the guests in the lifeguard tower will share their impressions of the city with their friends all over the world”.

 

 

Tourism Ministry Director-General Amir Halevi: “In recent years, the Tourism Ministry has gone through a transformation in marketing and today we are working in new niche markets and using very creative ideas, out of an understanding that the creativity is the name of the game in the world of marketing. Thanks to Tourism Ministry investment and the optimum weather that Israel has to offer throughout the year, there is significant interest in the lifeguard tower campaign that has received more than 300 million views and more than a million clicks since the campaign began. This is part of the Two Cities One Break campaign that encourages tourism to Tel Aviv and Jerusalem and we will continue the marketing momentum in accordance with the policies and increased budgets that Tourism Minister Levin has secured.”’

 

 

From March 14 – April 4, the lifeguard tower hotel suite will host influencers and winners in the international competition that was run in cooperation with hotels.com. Competition participants were asked to upload a photo of themselves, wearing the beach gear that they would bring with them, and taken against the background of their home town, carrying a sign that reads #TAKEME2TELAVIV.

Tags: , ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 Astana leisure 2018
  • 10 ITE-HCMC 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 13 aite 2018
  • 14 CITIE 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 15 TravelDaily TDC 18
  • 16 OTDYKH 2018
  • 17 Hotel Show dubai 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 18 thincindonesia 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 europecongress 18
  • 20 sahicsouthamerica 2018
  • 21 bitmchina 2018
  • 22 Hotel Management Singapore Summit 18
  • 23 PTM 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com