The five-month “Great Outdoors Hong Kong” campaign kicks off today

Published on : Saturday, November 5, 2016

HKTBThe five-month “Great Outdoors Hong Kong” campaign, organised by the Hong Kong Tourism Board (HKTB), kicks off today and will run through March 2017. This year, the
HKTB will organise 30 guided tours, showcasing nine award-winning or internationally recognised hiking and cycling trails in Hong Kong to encourage tourists to explore the
city’s best nature escapes in the company of local experts.

We have invited Kelvin Yuen Sze-lok, winner in the youth division of National
Geographic’s 2015 International Photo Contest, to be the campaign’s photography
consultant. He shared his tips on capturing Hong Kong’s natural beauty in the brand-new
Great Outdoors Hong Kong guidebook, from which readers can learn useful skills for
taking great pictures while they are enjoying the stunning scenery in the city’s great
outdoors.

Dr Peter Lam, Chairman of the HKTB, said: “Behind Hong Kong’s spectacular
metropolitan landscape is a vast selection of scenic, easily accessible hiking and cycling
trails that many tourists will find appealing. That’s why this year’s “Great Outdoors Hong
Kong” focuses on showcasing nine award-winning or internationally recognised trails to
the world. We are launching the outdoor-themed tours in collaboration with airlines and
our travel trade partners in Japan, South Korea and Taiwan to attract more tourists
interested in a taste of the city’s green side. The HKTB is also encouraging visiting
overseas media to venture out to our natural destinations in the hope that they will include
these beautiful features of Hong Kong in their coverage to raise overseas travellers’
awareness of this facet of Hong Kong.”

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