Published on : Monday, February 6, 2017
It has been predicted that the Great East Run could add millions of pounds to the Ipswich and Suffolk economy each year. This event attracting thousands of visitors to the county on September 24 sees world-class athletes. Hotels and restaurants also profit a lot from this event. This major event of importance replaces the Ipswich Half Marathon and aims to rival within 10 or 20 years the Great South Run, which has been held in Portsmouth since 1990 and now has over 25,000 runners.
The inaugural Great East Run is expected to attract between 2000-3000 runners. The 13.1 mile largely flat and fast Great East Run route starts and finishes in Ipswich’s town centre. According to Professor David Gill, of the Suffolk Business School at the University of Suffolk, “Events and cultural tourism are already worth £15 million to the local economy in Ipswich. The development of the Great East Run will see a major impact on the local economy and introduce visitors to the heritage of the town and its waterfront.” According to Catherine Johnson, chair of the Suffolk Chamber of Commerce in Greater Ipswich, “More specifically, the Great East Run has the potential to be an annual event that drives up the numbers of visitors staying in our hotels, shoppers boosting our retailers and more generally people spreading the word as to what a great place this town is.” Such large-scale events bring great economic and social benefits to a region.