The HKTB Announces Full-Year 2016 Arrival Figures International Markets up 3.1%

Published on : Monday, January 23, 2017

HKTBThe Hong Kong Tourism Board (HKTB) announced that total visitor arrivals in 2016 amounted to approximately 56.655 million, representing a 4.5% decrease from 2015.While there was a drop in arrivals from the Mainland, the number of visitors from international markets increased.

 

Dr Peter Lam, Chairman of the HKTB, said: “In 2016, arrivals from the Mainland decreased by 6.7% due to implementation of ‘one visit per week’ policy. However, both long-haul and short-haul markets performed well, resulting in an increase of 3.1% in total international arrivals. Overnight international arrivals showed better growth at 5.7%. The HKTB would like to thank the government for allocating additional funding to us in 2016/17 to support overseas promotion undertaken by the HKTB and our trade partners.

 

Looking ahead, the HKTB will continue to work with the government and our trade partners to showcase Hong Kong’s diverse tourism appeal and hospitable culture through a number of promotions and mega events. Our goal is to offer the best experiences to visitors and continue to attract more overnight visitors.”

 

In recent years, the HKTB has stepped up its promotions in short-haul markets and focused on drawing more overnight visitors. In 2016, overnight arrivals amounted to approximately 26.553 million, with short-haul markets showing remarkable growth of 8.4%. Overnight arrivals from South Korea, the Philippines and Thailand hit a record high in 2016. These markets, together with Indonesia, saw significant double-digit growth. As for long-haul markets, overnight arrivals grew by 2.8% year on year.

 

Source:-HKTB

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