The Kit Kat tourism in Japan is growing with passing time

Published on : Saturday, July 29, 2017

Kit Kat tourismAt present, in Japan, these thee terms – green tea, wasabi and sake are not just food terminologies. They are actually few versions of Kit Kats found in the country.

For four decades in Japan, wafer-and-chocolate snacks are obtainable in more than three hundred flavors. Currently, the country is going berserk to pick up some odd variation. To add more to it, Nestle SA recently has set up its first ever Kit Kat factory in 26 years seeing the tremendous success and demand of the product.

Not surprising though, then, this island nation brags to be the world’s second-largest consumption of Kit Kats. To note, Nestle Japan is in the process of starting a second factory in Himeji, the western city in Kansai region from August devoted completely in making superb quality, pricier versions of this snack item.

That is most likely a safe bet as the credit goes to the booming tourism industry of Japan. As per the Japan National Tourism Organization, visitor spending increased to a record 2.5 trillion yen ($22.5 billion) in the first six months till June. Besides, the country is also spending quite a lot on confectionaries, as candy consumption goes tripling over the last four years to 131 billion yen in 2016, according to the Ministry of the Environment.

To quote backpacker Matt Borscak, 34, “We have Kit Kat back in Germany, but it’s not the same. The cultural touch makes it interesting. I bought a few packs of the wasabi ones, and I can’t wait to shock my friends.”

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 03 wtm-africa18
  • 05 itb-china 2018
  • 05 KITF 2018
  • 06 jharkhandtravelmart 2018
  • 07 Digital-Travel-2018
  • 08 ShanghaiWTF 18
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 13 aitf 2018
  • 30 PATA


Get our toolbar!
Review on