Published on : Saturday, July 29, 2017
For four decades in Japan, wafer-and-chocolate snacks are obtainable in more than three hundred flavors. Currently, the country is going berserk to pick up some odd variation. To add more to it, Nestle SA recently has set up its first ever Kit Kat factory in 26 years seeing the tremendous success and demand of the product.
Not surprising though, then, this island nation brags to be the world’s second-largest consumption of Kit Kats. To note, Nestle Japan is in the process of starting a second factory in Himeji, the western city in Kansai region from August devoted completely in making superb quality, pricier versions of this snack item.
That is most likely a safe bet as the credit goes to the booming tourism industry of Japan. As per the Japan National Tourism Organization, visitor spending increased to a record 2.5 trillion yen ($22.5 billion) in the first six months till June. Besides, the country is also spending quite a lot on confectionaries, as candy consumption goes tripling over the last four years to 131 billion yen in 2016, according to the Ministry of the Environment.
To quote backpacker Matt Borscak, 34, “We have Kit Kat back in Germany, but it’s not the same. The cultural touch makes it interesting. I bought a few packs of the wasabi ones, and I can’t wait to shock my friends.”