The marketing effort of VISIT FLORIDA is still creating magic

Published on : Thursday, January 18, 2018

visit FloridaNo matter how great VISIT FLORIDA performs, it seems that it has to publicly beat its chest for every bit before a cynical Legislature. Honestly, it shouldn’t have to.

However on Wednesday, there we were again, state’s tourism disclosing yet another record year in terms of statistics on the financial effect of visitors to Florida.

The most recent year, 2016 with completed measures, the figures in terms of out-of-state visitor spending in Florida reached a record $112 billion height, an increase of 2.7 percent over 2015. Visitors churned out $88 billion, or almost 10 percent of Florida’s total GDP, up 4.2 percent over the earlier year. Visitors churned out $11.6 billion in state and local taxes, up 3.3 percent.

The media spotlight on the Sunshine State was not a bit generous in 2016. The state underwent the disaster in Pulse nightclub attack and other obstacles like hurricane and the Zika virus.

To quote Gov. Rick Scott, “It is great news that Florida has reached yet another tourism record with an historic $112 billion in visitor spending in 2016. Florida’s tourism industry helps support more than 1.4 million jobs across our state and is a major driver in our growing economy. I look forward to working with the Legislature this session to secure $100 million for VISIT FLORIDA so we can continue to market our state as the top tourism destination in the world.”

Added President & CEO Ken Lawson, “We are continuing to set visitation records in Florida, and new economic indicators show that VISIT FLORIDA’s marketing is working. Thanks to the leadership of the governor and Legislature, we’re continuing to see increases in not just visitation numbers, but economic indicators as well.

“Visitor spending, gross domestic product and state and local revenue are all up thanks to our success marketing the Sunshine State. We hope to continue building on this success by receiving full funding this upcoming year as we work to make Florida the number-one global destination.”

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