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Published on : Friday, November 8, 2013
EIBTM, the global event for the meetings and events industry, has announced that the first edition of The EIBTM Meetings Leadership Summit is set to take place on Monday 18 November (12-2:30pm) at the brand new Renaissance Barcelona Fira
It has also been confirmed that the event, facilitated by BBC Journalist and professional presenter Nadine Dereza, will feature Christophe Morin as the keynote speaker, who will deliver his session on Neuromarketing: The New Science of Decision Making.
With over 25 years of management and consumer psychology experience, Christophe Morin has a true passion for understanding why and how people buy. He has helped hundreds of companies reach new level of performance by applying cutting edge cognitive sciences.
Christophe Morin, CEO and Co-Founder of Salesbrain commented, “Neuromarketing merges Neuroscience with Marketing to help target the part of the brain that drives buying decisions: the reptilian brain. This new science will help create messages your customers will finally notice, understand, remember and value over those of your competitors! You can no longer ignore it, especially in tough market conditions!”
The Meetings Leadership Summit has been created as part of the natural evolution of the original CEO Summit and the event will bring together like-minded individuals who are tasked with making their organisations more competitive, more agile, more profitable, more dynamic and better able to respond to constantly changing business dynamics. The summit will commence with a drinks reception at 12pm which will be hosted by Barcelona Convention Bureau.
Attendees will then be welcomed by Nadine Dereza, before enjoying a three course business lunch which will be served before the keynote session. There will then be an opportunity for attendees to enter into a Q&A discussion session before the summit draws to a close at 2:30pm. Places are limited and admission is restricted to 150 CEOs, Presidents, Vice Presidents, Senior Directors, senior decision makers and entrepreneurs only.