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The Memphis Convention & Visitors Bureau has been rebranded as “Memphis Tourism”

Friday, June 22, 2018

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The Memphis ConventionThe Memphis Convention & Visitors Bureau has been rebranded and currently known as Memphis Tourism, the official destination marketing organization representing the tourism and hospitality industry for Memphis and Shelby County. Data driven research, stakeholder interviews and audience testing provided the effort that caused name change, side by side with a refresh of the music inspired logo and tagline of the organization. The Memphis Tourism brand targets on music along with strong connection it makes with travelers from all around the world.

 
The introduction of the new identity overlapped with the annual MEMTalks meeting of tourism industry leaders that was arranged at The New Daisy Theater situated at the city’s famed Beale Street blues alley.

 
“There isn’t a better place in the world to debut our new name, logo and tagline than right here on world famous Beale Street,” said Kevin Kane, President & CEO of the newly renamed Memphis Tourism. “Authenticity is at the heart of everything we do, staying true to who we are as a city and destination will aid us in fostering continued growth for the Memphis economy. The development of this new identity builds value for Memphis as an iconic destination, in addition to raising the profile of our tourism and hospitality industry on the local level, showcasing the value it has as an economic development engine and job creator for our community.”

 
Directed by feedback and rigorous audience research that had a competitive set analysis, the aim of the logo redesign was to hold close the brand equity of the previous logo introduced in 1995.

 

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