The MICE industry of Mexico propelling tourism growth

Published on : Thursday, December 21, 2017

index“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”

 
The Mexico Tourism Board or MTB informed that the program of 2017 Meetings and Events has created major growth in the sector, emphasizing a 6.7% growth from January till October, in comparison to the same period last year. As a destination for meetings and events, Mexico has occupied a leadership position with the re-launch of its strategic partnership program with meetings industry organizations and initiatives that target to lift up its ICCA ranking along with increasing financial impact of the meetings and conventions industry in the Mexican economy that costs US$25 billion at present. The International Congress and Convention Association (ICCA) places Mexico as 3rd in Latin America, 5th in the Americas, and 21st worldwide in terms of meeting and incentive travel.

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