The minister claims that coastal tourism can generate 116,000 direct jobs by 2026

Published on : Monday, August 21, 2017

globeRecently, the cabinet has accepted the coastal and marine tourism execution plan. It will be headed by the Department of Tourism.

To quote Tokozile Xasa, Tourism Minister in a recent statement that the main target was “to grow a world-class and sustainable coastal and marine tourism destination that leverages SA’s competitive advantage in nature‚ culture‚ and heritage”.
“The coastal and marine tourism sector will contribute about R21.4-billion to the GDP and create about 116‚000 direct jobs by 2026. These estimates are conservative as they are growing off a low 2015 base of a R11.9-billion direct contribution to GDP and 64‚400 direct jobs‚” Xasa said.

Destinations have been given more importance to the coastal and marine tourism plan in place of individual tourism projects or products.

In the initial five years of the plan, the prime focus will remain on the following geographic areas: Durban and surrounds (KwaZulu-Natal); Umkhanyakude District including Umhlabuyalingana and surrounds (KwaZulu-Natal); Port St Johns to Coffee Bay (Eastern Cape); East London‚ Port Elizabeth and surrounds (Eastern Cape); Cape Town and surrounds (Western Cape); and West Coast and surrounds (Northern Cape).

“Over the last year‚ three initiatives‚ namely blue flag beaches programme‚ boat-based whale watching‚ shark-cage diving and off-road vehicle 4×4 beach driving have commenced.

“These initiatives will continue to be taken forward in the first phase implementation plan‚” Department of Tourism acting chief director of communication Susan de Bruin said.


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