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Published on : Tuesday, January 5, 2016
Today Musement, the digital travel companion that turns you into a local wherever you go, has unveiled its much anticipated personal concierge app for the smart traveller. Shunning the “activities supermarket” approach that offers users endless lists of things to do, Musement’s new travel companion provides users with an unrivalled, in-destination city guide and digital concierge.
The highly curated service helps travellers enjoy the fullest experience possible in a new city with 5* style, while saving precious time when it comes to deciding where to go. The first app of its kind, Musement’s endeavours are the culmination of a rich combination of technology, travel expertise and infrastructure, resulting in a slick, user friendly travel companion for increasingly sophisticated travellers.
Its unique capabilities include the option to cut through a large number of activities on offer and be presented with a personalised list of 3-5 of the best recommendations and real time interaction with highly trained hotel concierges on hand to attend to individual needs. A seamless booking experience across a wide range of verticals also assists users who don’t want to waste time searching a number of different apps to plan their travels, enabling them to book a wide number of activities from one place including sporting events, concerts, exhibitions and even temporary events.
For the travel industry, Musement’s offering includes an editorially controlled self service booking platform for tours & activities providers to manage their own listings within the app, alongside an easy access control function which lets organisers accept instant bookings on site. Now a fast growing hub for booking APIs, Musement also enables organisers of in-destination activities to add instant booking capabilities. A clever yield management system also allows activity providers to run time based promotions, discounts on advanced bookings or same day unsold inventory price reductions.
Musement’s service is quickly becoming an essential element of the travel booking process for many affiliated companies. The ability to book in-destination activities are available via multiple channels including the newly launched mobile app, online via affiliations, widgets and co branded promotions, as well as offline via an innovative front desk booking intranet for hotels and travel agencies to seamlessly add trips and in-destination activities to their customers itineraries.
Travellers now have a diverse and highly skilled network of experts on hand to help them achieve the best travel experience possible thanks to the launch of the new app. The potent mix of real hotel concierges (already available in Italy and rolling out across 2016 in all Musement’s key markets) who interact and tend to individual users’ requests, alongside industry insiders from Musement’s editorial team, content partners including Lonely Planet and local experts in key vertical markets makes for a vital new travel companion.
Alessandro Petazzi, Co Founder & CEO of Musement said, “In this segment of the travel industry that commands over $37 Billion yearly from EU travellers alone, the activities market has until now proven difficult to navigate for many companies. With Musement’s new mobile app, the challenge to offer users a reason to book activities when they are at a destination on their mobile rather than offline has been addressed. We’ve added real value to the purchasing experience thanks to unique editorial content and time saving lists of the top activities in any given city.”
Often travellers can be overwhelmed by the extent of activity options available in cities which is why Musement’s Pocket Concierge devises a shortlist of just 3-5 great recommendations in order to make the decision process easier. With proprietary technology, skilled hotel concierges and expert local knowledge backing up the service, Musement’s app devises a shortlist of the best activities to suit an individual user’s desires.
“Our personal concierge app is a direct result of the demands of an increasingly sophisticated traveller who seeks out authentic, tailor-made experiences and relies on their mobile device for access to information and much more. The app offers a simple, fast, and and secure way for travellers to discover and book new experiences from a wide range of verticals either in advance or on the go.”