Published on : Wednesday, April 24, 2019
After the launch of the refreshed “It’s More Fun in the Philippines” campaign last February, the Department of Tourism (DOT) recently presented the refreshed campaign at ITB Berlin, which is the leading trade show for the worldwide travel industry. The revived campaign had its global debut at the Philippine booth.
Led by the Tourism Secretary Bernadette Romulo-Puyat, the Philippine contingent to the ITB Berlin displayed what the country has to offer in the fields of art and design, crafts, food and entertainment, as part of the DOT’s aggressive drive to sell the Philippines on the global tourism map.
The Philippine booth, created by award-winning designer Kenneth Cobonpue, had a contemporary Filipino design showcasing Filipino creativity and artistry.
There was a live demonstration of Philippine weavers from Luzon, Visayas and Mindanao. There was also a mouthwatering traditional Filipino food feast prepared by Asia’s Top Female Chef for 2016 Margarita Fores as well as servings of newly roasted, sustainably sourced coffee from Filipino farmers by El Union.
Puyat said, “I am positive that the ‘It’s More Fun in the Philippines’ campaign, with its refreshed sense of purpose, will continue to be successful, more so as we focus on sustainable tourism. With more and more travelers conscious about their ecological footprint and the cultures and experiences they are consuming, we intend to address these issues head on, fostering a balance of development and conservation while ensuring that this paradigm shift is truly made more fun.”
Tags: ITB Berlin