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Published on : Wednesday, March 16, 2016
The Sweat Social, the first and only fitness services company designed for “fitsetters” (jetsetters who care about their health and fitness goals while on the road), announced a new partnership with the Windsor Court Hotel in New Orleans. The partnership solidifies The Sweat Social’s fitness solutions as the hottest workouts in the Crescent City for visitors, offering hotel guests a fitness experience not found at home. The Sweat Social curates on-site fitness events at hotels and unique locations that incorporate the destination in fun ways.
“We are extremely excited about our partnership with The Sweat Social, as it gives the hotel’s concierge, reservations and sales teams an opportunity to provide our guests with an incredible option for a not-so-average workout,” said Ralph Mahana, director of rooms at Windsor Court. “In addition to the Running Tours, which will help guests address their fitness needs while exploring some of the rich history of this wonderful city, we will also offer a monthly Work Out Social on-site that will conclude with a libation, allowing the hotel to showcase some of New Orleans’ best cocktails.”
“It’s common for our instructors to lead an event in costume and throw beads at participants during Mardi Gras season. We want to make sure that our customers get something more memorable than just a great workout,” said Rupa Mohan, Sweat Social co-founder and master instructor.
The Sweat Social’s latest offering, Running Tours, gives the lonely run a facelift by leading participants on a stride through time and history. Taking a breather at historical points of interest, the runners are met by authentic tour guides ready to captivate their audience with memorable insights into the famous history and people of New Orleans.
“The Sweat Social was born out of two of my passions, fitness and travel,” said Mohan. “Figuring out a workout routine or where to run in a new city isn’t how most people want to spend time on a trip. The Sweat Social takes the chore out of exercising on the road through connecting a cutting-edge workout with the flavor of the destination while keeping convenience in mind. Working out with us isn’t a chore; it’s something travelers want to add to their itinerary.”
According to the Stanford Research Institute, recent studies show that wellness travel makes up 15 percent of overall tourism spend worldwide, an almost $500 billion dollar market. Roughly half a million of these travelers, or “Fitsetters,” a term coined by The Sweat Social, come to New Orleans each year, spending on average 150 percent more than typical visitors.
Since the company is designed for leisure and business travelers alike, partnering with leading hotels, where traditionally ill-equipped gyms are the norm, makes sense.