The Tourism Authority of Thailand plans to attract Japanese visitors to remote corners

Published on : Tuesday, February 13, 2018

indexThe Tourism Authority of Thailand or TAT has recently signed a letter of intent or an LOI with the Kyushu Tourism Promotion Organisation of Japan, anticipating the partnership will enhance Thailand tourism in all its secondary provinces. TAT governor Yuthasak Supasorn and Susumu Ishihara, chairman of the Kyushu Tourism Promotion Organisation, inked the document last week in Fukuoka.

The two organisations are developed to work on two-way travel and at the same time enhance tourism collaboration in general. Deputy Prime Minister Somkid Jatusripitak went to Japan last week. He met with the investors and tourism authorities. He also participated in the LOI singing ceremony. The letter stated that the Kyushu Tourism Promotion Organisation will assist in promoting Thai attractions along with tourism events in the seven Kyushu cities like Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki and Kagoshima. For the Japanese tourists visiting Thailand, the top destinations include Bangkok, Chon Buri, Phuket, Chiang Mai and Ayutthaya
Last year, over 1.54 million Japanese visitors visited Thailand. This was up 7.4% annually.


Every single Japanese visitor invested an average 5,354 baht per head per day, with an average length of stay of 8 days.

The Japan market added tourism income of over 67.5 billion baht last year. “In 2018, the TAT predicts that tourism income from the Japanese market will reach 70.2 billion baht from 1.56 million visitors,” Mr Yuthasak said. Previous week, the TAT introduced a tourism campaign under the concept, “Open to the New Shades”, for the Japanese market.


Tanes Petsuwan, the TAT’s deputy governor for marketing communications, explained that currently Japan is quite a mature source-market in terms of Thailand and all set to welcome new marketing messages. “The Open to New Shades concept is about asking visitors to open their minds and hearts to deepen and widen their experiences and perceptions while visiting Thailand,” Mr Tanes said.


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