The tourism department of J&K plans mega events for Christmas and New Year

Published on : Friday, December 1, 2017

download (19)The tourism department of J&K has finalized to arrange mega-events on Christmas and New Year in the towns of Pahalgam and Gulmarg. Also, there will be winter snow carnival in a way to improve the number of visitor arrivals in 2018 and revitalize the sector facing worst crisis.

 

Besides, the J&K department is about to initiate niche campaigns across the entire tier II cities of India and adjacent countries of south and Southeast Asia to exploit the market and at the same time enthuse people to visit Kashmir. Recently, tourism department of J&K produced a film on Kashmir and will be released on all major New Delhi based and regional news channels to cut through the ‘negative propaganda’ on electronic media.

 

In the last 18 months, the tourism industry went through major ups and downs particularly after the murder of Hizb ul-Mujahideen commander, Burhan Wani in July last year. The arrival of tourist experienced a vertical fall because of six months of long political unrest in Kashmir influencing travel and hotel industry in an adverse way. The crisis compelled many hoteliers to shut their properties and most of the people in hotel management industry became jobless.

 

To quote Peerzada Zahoor, deputy director (publicity) of tourism department, “Silver lining is that people never stopped coming to Kashmir but the numbers went down from 11 lakh till July 8 to one lakh for rest of the six months last year. There was a steep fall. However, now we hope 2018 will be a great year for tourism in Valley.”

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com