The tourism of Florida hits yet another record despite Hurricane Irma

Published on : Tuesday, November 21, 2017

The tourism of FloridaIn spite of the devastating effect of Hurricane Irma, Florida welcomed approximately 27.9 million visitors in the July-September of this year. This was an estimated 3.3 percent increase over the third quarter in last year and the third record quarter in a row.

At a recent news conference on Monday in an ice cream shop, Gov. Rick Scott explained that the 88.2 million arrivals of tourists in the initial nine months of this year was a record number of visitors in the state’s history.

To quote Scott, “Florida has had three record quarters in 2017, which would not be possible without our relentless work to market Florida as the top tourism destination. This includes Visit Florida’s aggressive marketing efforts to make sure families across the world knew that Florida was open for tourism following Hurricane Irma.”

The storm caused particular grave damage in the Keys and the Naples area on Sept. 10 and 11. Scott said that over 77.6 million visitors in the nine months came from elsewhere in the U.S., 7.9 million from overseas and around 2.7 million from Canada respectively.

Also, 24.9 million were domestic in the third quarter and 2.6 million from foreign countries.

In the third quarter of 2017, arrivals at 18 major airports in Florida increased 2.4 percent, accounting 20 million, in comparison to the same time last year. In the first quarter, number of hotel rooms sold increased by 4.7 percent, the state’s average daily room rate grew by 3 percent and its occupancy rose 2.9 percent respectively.

“Back-to-back-to-back record quarters in the first nine months of this year show the Florida tourism industry has great momentum,” Ken Lawson, president and CEO of Visit Florida, stated in a recent news release.


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