The U.P. tourism appoints an ordinary man as brand star

Published on : Tuesday, July 11, 2017

Uttar PradeshTourism entails adequate support and promotion. A brand ambassador on this aspect remains the first choice for the state government. There is ordered effort on part of the government to select a competent brand ambassador for endorsing tourism in the Indian state of Uttar Pradesh. For this, the state government will recognize and enlist new destinations and promote tourism with fresh vitality and enthusiasm. It cannot be ignored that Uttar Pradesh doesn’t have important places to showcase to the tourists. Taj Mahal is such a wonderful structure that keeps on luring visitors worldwide.

A brand ambassador can be that ideal point of contact for promoting tourism. However, why common people are not allowed for this purpose by the tourism policies? Are distinguished personalities appropriate for this position? What a common man/woman can do is not possible for admired individuals. Though it is right that the distinguished personalities receive additional attention but common man’s work can also provide the same purpose.

In UP, there is no shortage of talented common people. There is the urgency to search the talented just like the famous TV show Big Boss tried common people’s entry into the programme. Afterward, one man from the mass was selected as the winner among all the participants which obviously made things clear that talents were not restricted to the celebrities only.


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