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Published on : Friday, November 1, 2013
London based online hotel booking website, Thinkhotels.com, have re-launched the look and feel of their website to win maximum exposure with the customer. This coincides with the appointment of two new marketing specialists as the company’s marketing strategy gets into full swing. Thinkhotels.com are also partnering with TripAdvisor, the world’s largest travel site, to display content and collect post-trip reviews from travellers.
Having conducted in-depth research into the most effective ecommerce websites, ThinkHotels.com believe the straightforward approach to selling bedrooms is simply to tell the customer what you do. Taking the biggest influences from success of other companies and industries outside the travel sector, ThinkHotels.com position the new website so customers can enjoy their shopping experience. This means removing the hassle of overselling or the fear of having booked incorrectly.
“Too many hotel portals scream at consumers to sell their product and this can become intimidating for the customer”, said Mark Jones, Vice President, Sales & Marketing, at ThinkHotels.com. “We choose the route that is simple, fresh and easy to navigate. This engages the customer more effectively as there are no surprises to try and upsell, and a more relaxed environment for the customer results in greater sales”, said Jones. As ThinkHotels.com targets customers from new and emerging markets, they believe this is a winning formula for those who are new to the world of shopping online.
To allow customers to make informed hotel choices, ThinkHotels.com have partnered with TripAdvisor as the best and most extensive source of hotel reviews and user generated content.
Thinkhotels.com will display TripAdvisor ratings and reviews for hotels on the site, as well as traveller photos for over 1000 destinations. The partnership will also involve TripAdvisor collecting post-trip reviews via its B2B platform to encourage ThinkHotels.com customers to write reviews following their stays. Pollyanna Vincent, Senior Partnerships Manager for TripAdvisor said, “We are happy to partner with ThinkHotels.com to display traveller reviews and ratings. This collaboration will enable ThinkHotels.com customers to benefit from previous travellers’ experience when making a booking decision and encourage them to share their own experience after their trip.”
This approach coincides with the appointment of two marketing specialists David Garwell and Kevin Greene at ThinkHotels.com.
Garwell joins ThinkHotels.com with a strong background as a Search Marketing Analyst, having worked for Forward 3D and several international campaigns in the USA, Singapore, Ireland, France, Belgium, Germany, and the Netherlands. This has covered many sectors including fashion retail, cosmetics, software, insurance, legal services, horticulture, energy and the vehicle rental sector.
Greene joins with a proven background in Online Reputation Management (ORM), having worked for Digitalis Reputation, one of the leading firms in this field. With Greene’s global experience, ThinkHotels.com will benefit from a fresh approach that has brought success to companies outside the hotel industry.
Both Garwell and Greene will support the ThinkHotels.com marketing team with their new direction. The first of which is an exciting new website found at www.thinkhotels.com.