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Published on : Thursday, July 27, 2017
Thomas Cook, one of the world’s leading leisure travel companies, is opening its newest own-brand hotel, the smartline Ras Al Khaimah Beach Resort, on 1 November 2017. The hotel is Thomas Cook’s second long-haul smartline hotel, following the smartline Eriyadu resort in the Maldives which opened in summer 2017, and will be its first own-brand hotel in the growing tourist destination of the United Arab Emirates.
The opening of smartline Ras Al Khaimah Beach Resort marks further progress in Thomas Cook’s strategy to grow its portfolio of own-brand hotels, as part of an increased focus on higher quality holidays. This hotel is in addition to the 22 new own-brand hotels Thomas Cook has already announced will be opening across the summer ‘17 and ‘18 seasons.
Consistent with other hotels in Thomas Cook’s smartline hotel brand, the Ras Al Khaimah Beach resort is close to the beach and offers great value with a contemporary design. The resort is just 45 minutes from Dubai International Airport and will have 253 tastefully decorated chalets spread out in a lush garden, a 700-metre private beach, three pools, four bars, a coffee shop, a buffet restaurant and free Wi-Fi. It also boasts a spa with sauna and Jacuzzi, a fitness centre and offers tennis and water sports. Shoppers can take advantage of the complimentary hotel shuttle to the nearby Ras Al Khaimah Mall.
The Emirate in the north-east of the Arabian Peninsula is becoming increasingly popular for those looking to combine a visit to the booming metropolis of Dubai with a relaxed beach holiday. Those seeking local culture can visit historic forts and villages, experience traditional Bedouin desert life, or stroll through the alleyways of the old centre of Ras Al Khaimah city. While adventure and adrenaline seekers can zip-line, hike or cycle on top of Jebel Jais, the UAE’s highest peak in the Hajar Mountain range.
Alongside the opening of the new hotel, Thomas Cook and Ras Al Khaimah Tourism Development Authority have extended their major co-operative marketing agreement which aims to raise the profile of the Emirate as a premier leisure destination for European tourists. The partnership, which started in 2016, enters its second phase in August 2017 and seeks to further develop Ras Al Khaimah as a year-round destination for holidaymakers through inspiring marketing content delivered via Thomas Cook’s multi-channel media offering. Thomas Cook’s award-winning creative agency, 1841, will lead the development of the campaign’s brand and content strategy.