Thomas Cook China introduces new strategy in the midst of Chinese tourist drop in Thailand

Published on : Wednesday, January 9, 2019

A sharp drop in Chinese tourist arrivals to Thailand has roiled Thomas Cook China’s target of taking 200,000 clients on vacation by the second year of operation in the mainland.


However, what loses in Thailand turns out to be gains in Japan that are more than just about the number of tourists.


Also, the tour operator is sticking to its main goal of having a China market that is as big as Europe, moving ahead with four new initiatives like launching its own integrated technology system and setting up its own branded hotels all through the mainland.


Thomas Cook China is a joint effort between the Thomas Cook Group and the Chinese conglomerate Fosun.


Thomas Cook China, of course, is not alone going through the losses to Thailand as a result of counterattack from Chinese tourists over the Phuket boat mishap which took place in July and a cooling China economy. In October, Chinese arrivals in Thailand declined 20 percent, the fourth consecutive decline since July, as per the recent data from the Thailand Ministry of Tourism & Sports. For a market that estimates for almost 30 percent of all arrivals, the drop are devastating, compelling the Thai government to waive visa fees on arrival for visitors from 21 countries, including China, for the forthcoming peak season in December and January.


The tragedy mirrors back to Thomas Cook China, for whom Thailand was a number one destination accounting for 30 percent of business. The maximum majority clients are sun-seekers heading to Phuket. At present, this is down to “10 to 20 percent,” Alessandro Dassi, managing director of Thomas Cook China, informed Skift.


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