Thomas Cook reports strong growth in festival tourism in current scenario

 Wednesday, March 20, 2019 

Thomas Cook (India) Ltd., which is India’s leading integrated travel and related financial services company, has reported a strong growth in ‘Festival Tourism’ in the current context. Indian travelers now seek to combine spiritual elements with unique cultural experiences as part of their itinerary.

This year, the Kumbh Mela and Holi have proved to be significant drivers behind tourism growth, increasing by 20% from the previous year. Holi has also been a major driver for festival tourism and this has been a boon for Thomas Cook’s Indian domestic travel business. Thomas Cook’s customer data shows that festival tourism is no longer restricted to India, with more and more new age travelers opening up to cultural experiences globally.

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