Thomson trials travel search tool for customers

Published on : Friday, November 25, 2016

thomsonThomson, leading holiday brand, trialling a travel search tool leveraging IBM’s Watson technology.

 

The tool allows customers to interact via a simple chat interface to get responses in real-time. This will help customers avail suggestions of great holiday destinations or exciting holiday experiences.

 

In a research earlier, Thomson found that 77 per cent of people thought a virtual agent would be useful when searching for a holiday.

 

The experimental service is in beta and will continue to be developed using machine learning and customer feedback to improve responses.

 

Jeremy Osborne, director of strategic innovation, TUI UK&I said: “We wanted to test whether a conversational search experience would resonate with our customers as a new, fun and easy way to find their ideal holiday.

 

“By leveraging IBM’s Watson technology, we are raising the bar in the travel industry. We are delivering an interactive service experiment to our customers that offers holiday inspiration ideas and personalised search results based on customer interests.

 

“We are excited to learn how customers react and interact, what they get out of the experience and how it compares to the current way of shortlisting holiday options.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 AHIF 2017
  • 11 hospitalityaward 2017
  • 12 hotelfair 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com