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Published on : Friday, November 29, 2013
The Hong Kong Tourism Board (HKTB) launched “2013 Hong Kong WinterFest” this evening (29 November) with the lighting ceremony for “Wishes on the Wind”, the highlight of the promotion. During “Hong Kong WinterFest” (from now until 1 January 2014), “WISH”, the centrepiece of “Wishes on the Wind”, which comprises three huge dandelions, will be lit up from 6pm every day, spreading hope and holiday wishes for visitors and residents of Hong Kong.
The lighting ceremony was performed by HKTB Chairman Dr Peter Lam, Mr YC Koh, President, Asia, American Express International, Inc., and Mr Benjamin Vuchot, Region President Asia North, DFS Group Limited. American Express International, Inc. and T Galleria by DFS under DFS Group Limited are the major sponsors of “Wishes on the Wind”.
Weighing 3.5 tonnes, “WISH” consists of three 15-metre high (about five storeys) futuristic-looking dandelions, whose stems are made of glass and mosaics, as well as a number of one-metre high seeds scattered across Stature Square. There are also smaller seeds in the flowers, created by 36,000 LEDs. The large-scale sculpture took its creator – young American artist Mr Robert James Buchholz – and his team about 10 days to install.
The imposing “WISH” sculpture appeared in various festivals and events overseas before making its debut in Hong Kong. To give spectators in Hong Kong a brilliant experience, the design team specially programmed the lighting effects so that the seeds create different colours. Every 15 minutes, “WISH” changes colour to the rhythm of Mariah Carey’s cover song “All I Want for Christmas is You”, illuminating Statue Square and enhancing the festive ambience in Central.
In addition to “Wishes on the Wind”, American Express International, Inc. and T Galleria by DFS under DFS Group Limited have joined hands to offer consumers special privileges. Between 16 December 2013 and 19 January 2014, American Express Cardmembers will receive shopping coupons upon spending a designated amount at the three T Galleria by DFS stores in Hong Kong.
To provide visitors with an all-round, immersive experience during the Christmas and New Year holiday periods, “Hong Kong WinterFest” also features seasonal programmes and offers by major attractions, shopping malls, dining districts and hotels. The HKTB is actively attracting visitors, especially young adults and families in short-haul markets, to spend their winter break in Hong Kong to generate business opportunities for the tourism and related sectors.