Published on : Saturday, September 21, 2019
Kerala Tourism was awarded three Pacific Asia Travel Association (PATA) gold awards, including one for an ethnic food restaurant run by women at Kumarakom under its ‘responsible tourism mission’, in Kazakhstan.
The two other gold awards were for an advertisement campaign of Kerala tourism and for its website. The awards were received by tourism minister Kadakampally Surendran and tourism director P Bala Kiran.
“It is a big honour for Kerala Tourism and also a strong validation of the state’s image as an alluring tourist destination. I am sure these awards will give a huge traction in showcasing the touristy charms of the state to a wider international audience,” Surendran said.
Bala Kiran said that over the years PATA awards have emerged as a prestigious recognition of achievements in the travel and tourism sector. “Kerala Tourism has won the highest number of PATA awards in South Asia this year. India Tourism has won one award.’’ he noted.
There were 197 entries for this year’s awards from 78 organisations and individuals worldwide.