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Published on : Friday, May 22, 2015
Thundering Hooves 2.0, an ambitious new strategy with a series of recommendations to sustain and strengthen Edinburgh’s status as the world’s leading Festival City was unveiled this morning (21 May 2015).
The study considers and assesses the significant achievements since the ground-breaking 2006 Thundering Hooves report as well as the local and global opportunities and threats relevant to the future development and sustainability of the festivals, and proposes a reinvigorated strategy and action plan.
The study was commissioned by the Festivals Forum to review progress on Thundering Hooves and to chart a new course for the next ten years and has been funded by the Scottish Government, City of Edinburgh Council, VisitScotland, through its EventScotland team, Creative Scotland, British Council Scotland and Scottish Enterprise. Festivals and Events International (FEI) and BOP were appointed in July 2014 to undertake this major piece of work.
Chair of Festivals Forum Lady Susan Rice said ‘Following the publication of the first Thundering Hooves, the results achieved to date are compelling testament to the power of ambition and collaboration. We’re delighted to share Thundering Hooves 2.0, an important report which sets out the strategic plan and recommended actions for Festivals Forum to take forward during the next ten years. While much has been delivered already, this review and re-focus will ensure Edinburgh addresses key challenges and opportunities ensuring the Festival City retains its global competitive edge in the months and years to come’.