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Published on : Thursday, June 25, 2015
Under the agreement, key industry opportunities that bring Canada’s tourism sector together for business purposes, including the Tourism Congress, Rendez-vous Canada, GoMedia Canada and Tourism Town Halls, will be co-managed by the two organizations. While the two organizations have worked alongside each other for many years, this new agreement creates a more commercially relevant and efficient platform to meet the needs of industry.
“Destination Canada and TIAC are long-time partners. Both organizations exist to support a strong and vibrant tourism sector across Canada. Both organizations have unique roles and areas of specialty. This new cooperative agreement allows each to focus on its core roles and responsibilities with the ultimate goal of helping tourism businesses succeed and grow,” says Jon Mamela, Destination Canada Senior Vice-President Marketing Strategy/Chief Marketing Officer.
“This new agreement allows TIAC and Destination Canada to align their complementary mandates to develop and deliver a series of industry engagement events with a goal to build capacity, increase export readiness and strengthen the global competitiveness of the tens of thousands of small- and medium-sized businesses that comprise Canada’s travel and tourism industry,” says Charlotte Bell, TIAC President and CEO.
The partnership commences August 1, 2015 and runs to December 31, 2016, with options to renew.