Tigerair partners with Travelport as unique merchandising functionality in Asia-Pacific

Published on : Tuesday, November 26, 2013

tiger-airTravelport, and Tigerair have entered into a new distribution partnership that will see Tigerair make its competitive fares and ancillary content available to Travelport-connected travel agents globally, marking the first time it has ever distributed via the global distribution system (“GDS”) channel.  As part of the agreement, Tigerair will also become the first carrier from the Asia Pacific region to adopt the GDS provider’s industry-leading aggregated shopping technology, a key component of the Travelport Merchandising Platform™.

Established in 2004, Tigerair is the largest no-frills carrier group operating out of Singapore and offers flights to over 50 destinations across 13 countries in the Asia Pacific region.  Tigerair comprises of four airlines: Tigerair Singapore, Tigerair Mandala (Indonesia), Tigerair Philippines and Tigerair Australia.  Through the agreement, content from its three Asian airlines will be bookable for all Travelport-connected agents worldwide.

As part of the distribution agreement, Tigerair will leverage the Travelport Merchandising Platform™ to make popular optional add-ons such as checked-in bags, pre-allocated seating and award-winning “Tigerbites” meals easily bookable by travel agents.

The partnership will also see Tigerair participating in the aggregated shopping component of the merchandising platform.  Travelport Aggregated Shopping, an industry first, consolidates, within the same screen, shopping results from traditional carriers who connect through ATPCO with those from Tigerair and other no-frills carriers who prefer to connect with Travelport via an API connection. The new technology negates the need to shop and compare across several screens and allows travel agents to compare efficiently in the same booking flow.

Alexander Knigge, Group Chief Commercial Officer, Tigerair, commented: “Travelport’s merchandising platform allows us to display our fares alongside those of traditional carriers and reach the travel agency community more easily.  This is another Tigerair first in the Asia Pacific region and I’m confident that it will be a winning formula for travel agents and travelers alike and will allow us to achieve further growth through an additional sales platform.”

“We’re obviously delighted that Tigerair recognizes the leadership we have demonstrated in our merchandising capabilities and has signed up to be our first Aggregated Shopping airline participant in the Asia Pacific region. For fast-growing no-frills carriers like Tigerair, it’s critical that we offer a highly flexible approach, which may be very different to more established approaches, but which allows them to distribute exactly how they chose to,” added Damian Hickey, Travelport’s Vice President of Global Distribution Sales & Services in the Asia Pacific region.

 

source: PATA

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