TIH Group launches India’s first OTA that allows Travel Customization to last detail

Published on : Monday, January 11, 2016

index3After years of helping wanderlusts plan their travels around the globe, Trans India Holidays Group, one of India’s leading offline travel agencies, is now venturing into the online travel space with its new venture BigBreaks that specializes in personalizing customer tours to the last detail. BigBreaks aims to fill the existing gaps and voids in the travel industry’s offerings and revolutionize the way Indian travellers plan and book their tours.

According to Goldman Sachs’ recent report on travel and ecommerce, India’s online travel agency market is expected to grow from USD 8 billion in 2014 to USD 40 billion in by 2030 as Internet penetration increases and more and more people look for online solutions to travel and other programs. The prospect of 1 billion people online by 2030 sets the stage for enormous growth in e-commerce. Online travel space is therefore set to witness an unprecedented growth in the near future.

While there is no dearth of offerings, packages, booking options and exotic locations offered by a wide array of online travel agencies in India, travellers often experience a lack of fulfilment due to the inability of standard travel packages to resolve some of their unsaid quests. Resultantly, the travellers have to modify their plans to meet the standardized packages offered by agencies. Bigbreaks has been conceptualized to do the opposite – to modify and tailor its packages to meet even the smallest desires of the travellers.

This also acts as an obstacle to growth of travel industry as it does not inspire complete confidence among certain sections of customers such as elderly people and single women. Such groups may need greater personalization of travel plans such as separate activity guides to suit elderly, attendants to help or women cab drivers for women.

BigBreaks aims to touch this hitherto unreached aspect of travel planning, and customize travel plans to meet customer requirements to the last detail. The idea is the brainchild of Mr Kapil Goswamy, MD, Trans India Holidays Group, a veteran of the travel organizing industry. “Being a part of the travel for so many years, I not only relate to the industry professionally, but also personally. With every successful travel experience, I get a sense of achievement, as I’m able to fulfil somebody’s travel dream. However, for a long time now I have felt a gap that leaves customers a little unfulfilled despite the best of travel packages.

I realized that while the industry was offering them standard packages, they lacked the flexibility of personalizing their trips. They had to compromise on their small desires and quests to fit in their plans to the standard travel packages. At BigBreaks, consumers can book their flights and hotels, customise their destinations and services to the last detail,” said Mr. Kapil Goswamy, Managing Director, BigBreaks.

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