Published on : Monday, September 25, 2017
Live streaming has become the leading trend of the marketing industry that travel agents and tour operators should go for. Live streaming has unique benefits with Facebook, Instagram, Snapchat, Twitter and other social media making it easier for the viewers and consumers to understand.
It brings out the personality of a brand from the shadow creating a human-to-human connections that still images fail to create. The followers can get into an interactive mode with the stories as live videos brings in a less business side of the brand.
The personal and expert tour guides demonstrates the vistas along with a personal experience, infact a travel agent will also be able to tap the customers by running live question and answer sessions with the consumers about a particular destination.
Live videos are under constant expansion and development bringing a new world of customer interaction with a positive brand image. However, there is no specific way of creating a video, there is immense liberty in approach and creation. It is important to pique the interest of the consumers with some exclusive content.
Attraction providers can showcase venues providing followers with a glimpse of the scenes happening behind. These initiative generates interest to visit the destination in the future, sometimes nudge the viewers over the edge landing them on a purchasing decision.
This helps in awareness and channel growth also giving the influencer an opportunity to outgrow its reach. The influencer can be a blogger, celebrity or a local personality to promote the destination.
The idea is to engage a wider audience base and the content could be provided by you or the influencer can live stream. A partnership with the stakeholders and asking for support will boost the potential reach of the content pieces.
The only requirement for live streaming is an internet connection and it is the most cost effective way as considered to other digital marketing techniques.
It is suggested not to over-curate the live stream feed, a forced content will lack in personality reducing the major benefits of the video content. The users sometimes fail to notice the flaws but stilted content is never preferred.
The early adopters of new technology get to reap more benefits as consumers of the market, the bar for entry is low but one could expect to make better returns.
Tags: live streaming