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Published on : Friday, May 12, 2017
Since opening in 2012, the venue has established itself as one of the top tourism projects in Europe, showcasing Belfast’s unique maritime and industrial past to visitors from all over the world.
Titanic Belfast chief executive Tim Husbands is of the opinion that the popular visitor attraction has helped “transform” Belfast by attracting more than 3.5 million visitors from over 145 countries and is “changing the tourism footprint of Northern Ireland”.
Husbands said, “It seems like only yesterday that I took the reins of what I believed to be a game-changing project that would not only help the city reclaim its incredible heritage, but develop Belfast tourism as a whole. 2016/17 was a really strong year – not only did we have our busiest day ever in August 2016, with an increase in numbers from key markets including Britain, USA, China, France, Germany and Australia, but we were also crowned World’s Leading Tourist Attraction at the prestigious World Travel Awards.”
In 2016, over 82% of Titanic visitors were from outside Northern Ireland, while over 40% of all visitors say they visit Northern Ireland only to see Titanic Belfast. Also, in terms of business tourism, Titanic Belfast has been a key hook in attracting international events to Northern Ireland.
Since opening, it has hosted over 1,500 business and leisure events, including Queen Elizabeth’s Jubilee lunch, the G8 Summit Reception, NI Investment Conference with David Cameron, BBC Sports Personality and the Irish News Workplace and Employment Awards.
Tags: Titanic Belfast