Titular Tourism with ‘City Signs’ growing in popularity

Published on : Thursday, July 27, 2017

Titular TourismIn terms of selfie-ready, city-identifying signs of global tourism are only getting bigger and bigger with each passing phase. There are no sign of any drop in people’s appetite for this.

In Nathan Phillips Square of Toronto, the ‘TORONTO’ sign was first installed before 2015 Pan Am Games. However, it remains unfunded and mostly disrespected by city hall.


Nevertheless, it’s still being adored by thousands of residents, outside travelers and tourism boosters who have shared images their letters many times. When these signs are internally illuminated with changing colors to mark any international event, becomes beneficial in its truest sense!

Here is a look at some of the other SIGNS and how they stand up to Toronto’s:
IAMSTERDAM – This sign of Amsterdam is one of the original 3-D sculptures, representing the city’s “brand” in 2004. It 2 meters tall and the letters are one meter small in comparison to Toronto. However, the Dutch capital has multiple versions.

ONLYLYON – In terms of international tourism and brand recognition, this historic city of France survives in the shadows of Paris whatsoever. This however may explain the reason why the city, it revealed a sculpture with an anagram that turns it into a slogan declaring individuality in 2010.

BRISBANE – This sign in white plywood can be found on the banks of River Brisbane from 2014 onward while celebrating the G20 Leaders’ Summit. Initially it was planned to stay for four weeks. It continued for four months but was finally removed by the Queensland capital.


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