TNQ tourism lagging in domestic visitor numbers

Published on : Thursday, September 14, 2017

TNQ tourismTNQ’s tourism market is lagging behind in domestic visitor numbers but continues to experience a boom in arrivals from the ever growing Chinese market. Australia’s tourism market is booming with arrivals going up 8.8 percent across the country year on year for the 12 months to July.

The Chinese market continues to lead the way nationally with arrivals to Australia going up 24.8 percent compared to this time last year.

However, in spite of such rosy numbers, for TNQ, there has been a significant decline in domestic visitors as well as overall tourism expenditure in the region. TNQ economist Pete Faulkner said, “The reality is that the domestic tourism market is much bigger and more important to TNQ when compared with the international market.”

He added, “And domestic tourism has been deteriorating in TNQ and expenditure has been declining for every quarter since March 2016. Domestic expenditure in TNQ was $2.06 billion in the year to March 2016 and that was down to $1.89 billion in March 2017. International tourists spent $1.08 billion over the same time. The number of international tourists visiting TNQ has gone up by a lot, but tourism expenditure in the region has flat lined. There has been very little change in international tourism spending.”

TNQ’s share of the national domestic tourism market has been steadily declining and dropped by about 100,000 visitors between March 2016 and March 2017.

This fall in domestic tourism in TNQ is despite strong results in other regions.

On the international front, TNQ grabbed headlines because of two airlines starting direct flights between Cairns and China in December. China Southern and Hainan Airlines are expected to bring additional Chinese visitors and millions of dollars to the local economy.

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