Published on : Saturday, November 4, 2017
Louis Lewis comes to the situation with a different background tourism research and marketing, economics, statistics, consumer research, marketing, and project management.
Louis Lewis has most recently served on the Saint Lucia Tourist Board as the director of tourism, as well as chief executive officer.
Earlier, Louis Lewis served as the director of economic affairs in the Ministry of Finance and Economic Affairs in Saint Lucia.
He has also played important role in the senior positions in other Saint Lucia government agencies including head of the Research Department at the Saint Lucia Tourist Board, as an economist with the Ministry of Finance, as well as an economic statistician with the Eastern Caribbean Central Bank.
In the industry of travel and tourism, Louis Lewis has had many contributions including construction and the re constructions of the image of Saint Lucia in the marketplace through successful branding exercises, leading the successful negotiations for increased air traffic to Saint Lucia, specifically increased frequency with American Airlines, Delta and Virgin Atlantic; and new and expanded services with British Airways, JetBlue, Continental, Thomas Cook and Condor, and incorporating new research techniques into the planning process to ensure a strategic approach to product development.