Published on : Thursday, February 2, 2017
Looking ahead to the 2020 Olympics/Paralympics and beyond, Tokyo, the Gateway to Japan, is playing an increasingly important role in inbound tourism as Japan’s capital, and the Tokyo Metropolitan Government is actively implementing measures to attract tourists.
The Tokyo Metropolitan Government is also working on initiatives to establish a “Tokyo brand” that creates a strong impression of Tokyo as a tourist destination under the brand concept “a place that promises all kinds of fun by constantly generating new styles while bringing tradition and innovation together.”
In these circumstances, the Tokyo Metropolitan Government is holding its first ever promotional event for travel agents and the media in India (Delhi) to effectively promote the attractions of Tokyo to overseas markets and attract visitors to Tokyo. The venue will also have booths providing tourist information not only about Tokyo but also about neighboring prefectures such as Chiba, Saitama and Kanagawa.
The event is called “TOKYO WONDERLAND” and it will convey the different attractions Tokyo has to offer under five themes “Unique Culture,” “Excellent Dining,” “Exciting Shopping,” “Delightful Stay” and “Comfortable Nature.” The information provided will be adapted for an Indian audience in the hope that this will encourage Indian tourists to visit Japan.
Besides providing up-to-date information, it also plans to stage visual performances with attractions and installations that will enable participants to come into contact with Japanese culture and get a real taste of Tokyo’s appeal.