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Published on : Thursday, November 28, 2013
With technology adoption on a rise, the expectations of travellers have also increased manifolds. Thus a hotel’s technology offerings play an important role for guests when they are booking an accommodation. Description: cid:image007.png@01CEEC5F.1610C890
eRevMax, the leader in hotel online distribution and channel management solutions, has unveiled an infographic to assist property owners around the world to know about the latest technology trends topping the charts this season.
One of the current trends listed by eRevMax deals with device and entertainment autonomy. A SmartBrief poll showed that 45% of hotel guests travel with two devices and 40% with three or more. Thus, ensuring guests have electronics (adequate and easy-to-reach plugs, bandwidth capabilities) and ergonomic support (seating and surfaces) becomes essential for hotels.
Another important tip by the hotel solutions provider is to leverage the billboard effect, defined as the increase in offline bookings of a property when it is listed with an Online Travel Agency (OTA). An experiment conducted by Cornell University observed that one of the participant hotels experienced an impressive 14% increase in direct bookings when it contracted with an OTA. Besides, Average Daily Rate (ADR) increased by 1.5% during OTA listing of the same property.
Accordingly to the infographic, 38% of the guests reported that Wi-Fi was the priority factor while booking a hotel. Also, a whopping 85% of travellers said they wanted access to free Wi-Fi in hotels. eRevMax suggests hoteliers to provide the service for free to guests who enrol for their select programs, for starters. Such services may be made exclusive for gold and platinum level members or accessible in lobbies of full-service properties.
These are important insights for property owners and serve as helpful reminder to get thinking about what is important to guests who want to stay connected virtually.